DIMES | Postcards from the Lower East Side

A visual series for Dimes, the New York spot known for its Californian energy and clean, minimalist aesthetic. The project centred around a set of postcard designs inspired by Polaroid snapshots in the cafe. Sun-bleached tones, off-the-cuff compositions, and a sense of easy warmth. Alongside them, a run of off-set prints brought that same aesthetic into something tactile and collectible, made to slip into someone’s bag and live beyond the café.