End. x Adidas | Test Print (Concept)

A self-initiated concept: an OOH poster campaign imagining an upcoming Adidas launch with End. Two logos, one poster — the design question was how a global mark and an independent retailer share space without either one flinching.

The answer was contrast and scale. Oversized Adidas logos set against small, confident End. marks, in a stripped-back grunge style built from texture, overprint and hard crops. No product-shot gloss — the campaign treats the launch like a gig, not a release.

Posters were designed at two scales: large format for city placements and smaller versions for shop windows, each holding its own at distance and up close. Raw, graphic and made for the street — the kind of campaign you photograph before it gets pasted over.