KIND SUPPLY | Good Finds, Good Energy (Client)

Brand identity and collateral for Kind Supply, a London-based vintage and charity shop with a Shoreditch edge. Charity retail rarely gets real design attention; this project set out to prove it deserves it.

The work covered a new logo, tote design, shop signage and a printed loyalty card. Orange and white became the core palette — bright, optimistic and impossible to walk past — with type kept warm and confident rather than worthy. The tone matters here: this is a brand about doing good with style, and the identity refuses to choose between the two.

Every application was designed to work hard on a budget: a tote that gets carried (and advertises while it does), signage that lifts the whole shopfront, and a loyalty card people actually keep. Reuse, rewear, return — an identity built to match the ethos.