Line&Form | Identity & Environment (Client)

An identity for Line & Form, a design-led Pilates studio focused on alignment and long-term strength. The name gave us the brief: a brand about precision deserved an identity built the same way.

The identity centres on clarity and control — a minimal word-mark and a disciplined layout system where spacing, proportion and hierarchy do the heavy lifting. Nothing decorative, nothing wasted; every element earns its place, the same way every movement in the studio does.

The system carries across signage, schedules and digital, designed so the brand behaves consistently whether it's on a door, a timetable or a screen. The result is calm, structured and built to last — an identity with the same long-term posture as the practice it represents.