North Room | Brand & Print Direction (Client)

A developed brand identity for North Room, an independent coffee shop based in Los Angeles. Built around a small-batch ethos and a no-shortcuts mentality — so the design brief was, essentially, to behave the same way.

The brand leans into strong typography and a disciplined duotone palette. Two colours, used with total commitment, do more work than most six-colour systems: instantly recognisable at shelf distance, economical to print, impossible to dilute. Type is bold and unfussy, set with the same care the coffee is made.

Applications span cups, signage and coffee packaging, each treated as a chance to repeat the same few decisions until they compound. Bold, minimal, made for the neighbourhood — the kind of identity that looks obvious in hindsight, which is exactly the point.