UNDEFEATED | From the 212 to the 213

Teaser campaign for Undefeated’s Spring '25 limited drops, only available at their LA flagship. The idea was to bring a bit of New York to the West Coast. The work mixed bold type, tight grids, and raw textures across Instagram teasers and handouts dropped in key LA spots. Designed to feel a bit more like a word-of-mouth moment, not an ad.